Concept Design...

Our designers take an empathic approach to design projects at the concept stage to fully understand the requirements of the end user and the commercial requirements of the client. Our team utilise a variety of creative methods to establish the demographic and psychographic characteristics of the user and identify areas of commercial opportunity. Our blend of experience in materials science and manufacturing processes mean that our early conceptual work is grounded in reality.

We use our pool of talent to rapidly generate ideas in 2D sketch form. Early discussion ensures that valuable time is focussed on the development of the right ideas. Our team create rough and ready 3D sketch models to validate initial ideas and evaluate aesthetic qualities before a final direction is decided upon.

We use cutting edge virtual prototyping tools to visualise concepts, create high quality presentations and produce physical appearance models allowing our clients to test markets, gain funding and generate intellectual property.

Moving from 2D to 3D brings ideas and products to life so that markets can be tested and the development process reduced to an absolute minimum. We can create stunning product presentations using virtual CAD models so that early product feedback can be assessed or project funding gained.

Project and manufacturing cost are established early on before major investments are made. Our designers and engineers conduct feasibility studies to identify the appropriate materials, processes and techniques required for our clients to take their product to market profitably.